Greece Named Top Luxury Honeymoon Destination for 2027 in Global Travel Survey

Greece has been ranked as the world's premier luxury honeymoon destination for 2027, surpassing traditional heavyweights Bali and the Maldives, according to the latest Virtuoso Luxe Report. The findings highlight a growing appetite among affluent newlyweds for romantic journeys that blend natural scenery with rich culture, world-class gastronomy, and varied travel itineraries.

The annual survey of more than 3,100 travel advisors across 50 countries found that Greece unseated Italy from its long-standing top position, while Italy placed fourth and France ranked eighth. "Greece took the top spot for 2027, ending Italy’s long-standing lead, while Italy remained in the top five and France also placed in the top 10," said Misty Belles, Vice President of Global Public Relations at Virtuoso. Other destinations completing the top 10 include French Polynesia, Japan, Fiji, Thailand, and South Africa.

Industry experts note that affluent couples are pivoting away from oversaturated hubs like Mykonos and Santorini toward quieter, more authentic Greek islands such as Paros, Milos, and Crete. Upmarket developments along the Athens Riviera are also gaining traction, allowing travellers to combine urban history with secluded coastal luxury. A parallel trend across Europe shows couples choosing Ischia over Capri, and discovering the Dolomites or French wine regions instead of limiting themselves to classic urban circuits.

Furthermore, luxury travel advisers report a decisive shift toward shoulder-season travel in months like April, May, and October to avoid extreme heat and overcrowding. Newlyweds are increasingly prioritizing intimacy and immersive experiences—such as private boat trips and boutique accommodations—over purely ostentatious grand palace stays, redefining luxury travel as an emphasis on authenticity, privacy, and personal connection.