Dolly Parton's SongTeller Hotel and Museum Opens in Nashville

OPA WIRE, Nov 7 (OPA) — The 245-room property opened on September 29, transforming a former office building near Nashville's Lower Broadway into a pink-and-white tribute to Dolly Parton. The venue features a 20-foot-high guitar on its exterior alongside a vast shimmering rainbow mural, reflecting four years of planning and construction led by the singer before her death from cancer in August at age 80.

State-of-the-art holographic technology features prominently throughout the visitor experience at the 20,000-square-foot Life of Many Colors Museum. Footage recorded by Parton in March narrates the visitor journey, guiding fans past displays of her stage outfits, wigs, and a replica of her childhood Appalachian cabin. The exhibits also include her 1966 wedding dress, hand-stitched by her mother and discovered only two years ago in a trunk belonging to her husband, Carl Dean.

Marketing executive Brittany Fryman noted that the property was acquired after Parton personally targeted the building, telling her team to secure the location. While the main hotel and museum are operational, construction delays involving a remaining tenant mean that 60 of the rooms will not be ready until spring or summer 2027. The development also houses Jolene's, an 11th-floor lounge bar, and Parton's Live, an atmospheric music and dining venue on the second floor.

The museum experience concludes with a holographic concert performance of Parton's greatest hits, ending with 'I Will Always Love You.' Guest accommodations feature custom touches, including murals created from a British fan's collection of concert ticket stubs, vinyl record players, and themed suites such as the Six Sisters Suite, designed to honor her family bonds.