Jaguar Unveils All-Electric Type 01 Grand Tourer in High-Stakes Luxury Rebrand

Jaguar has officially revealed the production-ready Type 01 at an event in New York City, marking the culmination of its contentious push toward complete electrification. The four-door grand tourer represents the final incarnation of the polarizing Type 00 prototype shown in late 2024. Featuring a low roofline, 23-inch wheels, and an aerodynamic drag coefficient of 0.23 Cd, the vehicle is the brand's boldest architectural statement in decades. Notably, the exterior incorporates an engineered three-meter unbroken body panel, a manufacturing feat that required 1,500 development hours.\n\nMechanically, the Type 01 ranks as Jaguar’s most powerful road vehicle to date. Powered by a tri-motor setup—one 260-kW front motor and two 310-kW rear units—the powertrain delivers 1,030 horsepower (PS) and 1,365 Nm of torque, sprinting from zero to 62 mph in 3.2 seconds. Built on a bespoke 850-volt platform housing a 118-kWh usable battery, the car claims an estimated 400-mile EPA range, alongside 350-kW DC rapid charging capable of adding 200 miles in 13 minutes. The cabin omits a traditional rear windscreen in favor of a digital rearview display and features a 24-inch OLED dashboard array.\n\nThe launch follows a tumultuous rebrand campaign initiated in late 2024, which triggered severe backlash among traditionalist enthusiasts and preceded high-profile departures, including Jaguar Land Rover chief creative officer Gerry McGovern. To bring the vehicle to market, engineers logged over 700,000 test miles across 150 prototypes while filing more than 360 patents, enduring an extended period during which the automaker completely halted sales of new combustion vehicles.\n\nExpected to start at approximately $170,000 (£130,000), the Type 01 strategically undercuts ultra-luxury rivals from Bentley and Ferrari while sitting well above standard premium electric cars. Jaguar managing director Rawdon Glover expressed confidence that the brand can conquer a notoriously difficult market segment, stating that an automaker will inevitably break the ceiling for luxury EVs and achieve commercial success by avoiding conventional compromises.