Jaguar Unveils £120,000 Type 01 EV in High-End Electric Rebrand

British automaker Jaguar has officially unveiled the Type 01, a luxury four-door electric grand tourer starting at approximately £120,000, signaling the brand's shift into the ultra-luxury EV market. Revealed at an event in New York, the vehicle represents Jaguar's first physical production model following its complete phase-out of petrol and diesel vehicles. The model aims to fundamentally reposition the 91-year-old manufacturer by targeting lower production volumes at significantly higher price points.\n\nThe 5.2-meter-long grand tourer features an 850-volt electrical architecture powered by a tri-motor setup delivering 1,015 horsepower and 1,035 Nm of torque. Capable of accelerating from 0 to 62 mph in 3.2 seconds, the vehicle houses a 118 kWh usable battery offering an estimated real-world range of 400 miles. Addressing the vehicle's unconventional styling, Managing Director Rawdon Glover stated: "Jaguar was absolutely at a crossroads... Our client base was shrinking and ageing. We had to do something much bolder and take a very big step forward."\n\nThe unveiling follows a contentious corporate rebrand launched in late 2024, which retired the historic 'growler' badge and introduced avant-garde marketing campaigns that drew widespread public scrutiny from figures such as Donald Trump and Elon Musk. Despite the polarising shift, Jaguar reported that roughly 50,000 potential buyers have registered interest, with 78 percent representing drivers new to the brand, aligning with corporate plans to attract younger, affluent urban demographics.\n\nProduction of the Type 01 is scheduled to take place at Jaguar's Solihull facility in the United Kingdom, with order books opening in early 2027 and initial customer deliveries slated for mid-2027. The vehicle will serve as the flagship forerunner for an expanded electric lineup, which is anticipated to include future Type 02 and Type 03 models as the automaker attempts to secure commercial viability.