Ferrari Says First Electric Car Fully Allocated Through 2027

OPA WIRE, Nov 3 (OPA) — Ferrari's first electric car, the five-seater Luce designed by former Apple design chief Jony Ive, has completely sold out its 2027 production run. CEO Benedetto Vigna announced Tuesday during the company's third-quarter earnings call that the vehicle, which starts at approximately $615,000, is fully allocated, with new buyers facing a one-year wait. First deliveries are scheduled to begin in the fourth quarter, though the automaker has not publicly disclosed total production volume numbers.

Vigna declined to provide specific demographic breakdowns or buyer identities for the Luce, noting only a balanced mix across client profiles and global geographies. The Financial Times previously reported, citing unnamed sources, that Ferrari planned to produce just under 500 units this year, with a longer-term target of 2,500 units annually by 2030.

Despite initial market skepticism and a temporary drop in Ferrari's stock price following the vehicle's May debut, strong consumer demand propelled the automaker's third-quarter financial results. Customization revenue accounted for more than 21% of total car and spare parts sales, driven by client demand for personalized options and deliveries of the limited-run F80 hypercar.

Bolstered by these results, Ferrari raised its full-year guidance, projecting adjusted earnings of at least €3 billion, up from €2.97 billion. The company reported third-quarter revenue of €1.9 billion, representing a 7% increase year-over-year, alongside a net income of €431 million and an operating margin of 29.7% from €563 million in operating profit.